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A Quick Way To Get Started: Add Opt-In At The Bottom Of Your Posts

In Content List Building

Now that you know about in-content opt-in offers let’s get started quickly creating a quick one so that you can get started. There are several high converting spots to add an opt-in outside of your sidebar, slide, or pop up offers. 

One way is to add an opt-in at the bottom of every blog post. The idea is that if someone reads all the way to the bottom of a blog post they are interested and will likely also be interested in an offer.

This type of offer is considered a site-wide offer even though it appears at the bottom of each post. Although you can, if desired put a different opt-in at the bottom of each post you create based on the category that you use.

The Technology

To add opt-ins, you’re going to need to create a download / thank you page where you add the opt-in as well as a sign-up form. You can do this in a few ways but at the absolute minimum, you need to purchase email autoresponder software like Aweber.com, Convertkit.com, or Drip.com. This is what allows you to create the form that you use to collect an email address to add to your list.

You’ll need to create at least one landing page for the opt-in offer, the thank you / download page. You can do this easily by simply creating another page on your website that is not added to the menu and is not indexed for search. You can also accomplish it with specialized landing page software that works with the email autoresponder software such as leadpages.net, instapage.com, and ConvertKit.com has landing page ability too. 

You may need a plugin that helps automate some of the processes, especially if you have numerous opt-ins created that you can add to a blog post based on the category that the blog post appears in. This can make it a lot simpler and faster, but you don’t have to have it. There are several such as Thrive Leads put out by Thrivethemes.com and Optinmonster.com.

You’ll also need to create the opt-in for downloading. The easiest is to create something in Word and then turn it into a PDF file. You can make it look really professional using the software you already own, or you can hire someone to lay it out for you using software like in-design to make it really stand out. It’s up to you how you do it but for the most part, people are used to getting PDF documents as downloads.

Choose the Right Blog Posts

Before you create your opt-in analyze your blog posts to find out which blog posts already get the most views and comments. Even though this opt-in may end up being a site-wide opt-in you want to reach the most active and engaged part of your audience by creating something for the most read posts on your website.

Finally, once you’ve decided what opt-in to create, outline it, and create it. Once you have created it, use the software to get it up on your site so that it can be downloaded, and you can start building your list as soon as possible. The faster you get it up the faster you’ll start building your list.

 

 

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