It’s probably becoming clear to you that to help your audience, you need to create products, information, and content that they want to use and to hear about or information that solves their problems. Anytime you need inspiration for content or product development, the best thing to do is ask your readers.
To find out what your audience wants, you’ll have to ask them. Here are four ways to ask your audience what they want.
Send Out a Survey via Email
Make it a habit to automatically survey anyone who comes to your list. You’ll need different surveys based on their entry point because a survey to someone who bought product A will be different from someone who purchased product D or who joined your email list due to downloading a freebie or joined due to a blog post they read.
Host a Q & A Webinar or Live Event
If you do have a good following hosting a live event online is a fabulous way to create buzz, spread brand awareness, build your email list, and more. But you can also use this format to engage with your readers to find out what they really want and need from you. Promote your webinar by running retargeting or remarketing ads on Facebook or other social media providers and announce it via email and on your website to get more people to participate.
Ask for Their Questions on Social Media
You can also simply ask your audience to submit their questions to you on your most active social media platforms. For example, ask your readers to submit questions to you on Instagram, Facebook, or “below” in your YouTube videos. Collect the questions and answer them one at a time to create more content but also let their questions guide your product creation too. You may notice gaps in education or a need you didn’t notice before by allowing and encouraging them to ask more questions.
Call Your Customers
This may make you nervous, but giving your customers a quick call no matter how much or little they spent can garner a lot of information that you can use to develop more products as well as content for marketing and educational purposes. You can set this up by offering a free 15 discovery call to your site visitors, but you can also simply give your customers a quick phone call to say thanks. You may be shocked at what you can learn with this one simple method.
When you ask your audience, sometimes you’ll receive information from them that is not useful; that’s okay. Not everyone is really your ideal audience, even if they’re on your email list. However, most of the time when you proactively engage with your audience and ask questions, while actually listening to them, you will gain insight into your ideal audience which is going to inform your next products, the content you create to market those products, and how you engage with them.
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