Building a community around your brand may sound like a personal choice and more valuable to your business than your customers. However, it is quite the opposite. Your community allows your customers or members to be more successful in many different ways.
Well-run communities are packed full of valuable information and engagement to enable your members to feel more important and empowered. In addition, maintaining their loyalty is easier in a community as you can provide both traditional and self-serve support -- meaning you no longer need to rely on normal business hours to value your customers.
Here are five ways communities foster customer success:
You Provide High-Quality Relevant Content
By using your communities as a distribution platform for your most relevant and high-quality content, you’ll be keeping your customers engaged every single day and, more importantly, twenty-four hours a day by giving them access to the vital information they need to solve their problems.
You and Members Build Strong Human Connections and Relationships
The exchanges with your members and the interactions members have together build strong connections and even develop relationships outside of your membership, forum, or group. When your members become attached to everyone else in the group, you truly will build brand advocates who will tell others about your community.
You Can Develop Improved Products and Services
By hanging out with your ideal customers, you will receive the most amazing insight into what they really need. When you see problems that they talk about, it will generate more ideas. Make it simple for your members to ask questions, comment, and discuss all the issues relating to why your community exists, and soon you’ll have a never-ending supply of product and service ideas.
You Can Provide (and receive) Inspiration and Empowerment
Having a captive audience via a forum, group, and community is one of the most powerful ways to provide your ideal audience inspiration and to empower them with the knowledge they need to use your products and services (or the ones you recommend) to create the life they want based on your particular niche.
They Receive Daily Communication and Motivating Interaction
Finding a way to stay at the top of your audience’s mind is another reason community building is effective. When your members receive daily communication from you that encourages them to act on their goals and dreams and to brag about it or ask questions about it within your community, it’s very motivating to everyone.
When it comes down to it, brand communities support your customers more while also taking your business to the next level. The improved customer support, daily interactions, and communication through publishing unique and useful content drive your customers to success. What is even more important is that communities prevent you from ignoring your customers. The more you listen and prove that you are hearing, the more successful your business will be. Likewise, the more successful your customers are, the more successful you are.
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