Telling your story should be a way to connect with your audience. But first, you must look at the story from a new perspective. Instead of looking at it from your perspective, look at it from your ideal customer’s perspective. That way you can share it in a way that resonates with them, takes some of the spotlight off you, and reduces the fear of telling your story to start with. Because making your story about them makes it all much easier.
To make sharing your story easier, follow these tips:
Get Clear on Your Vision
What is the big dream for your business? When you’re gone, what do you hope you leave behind? Do you want to build a powerful network of women coaches? What is your overall driving reason for being? Don’t be afraid to go big. Do you want to clean up the environment and be a driving force behind creating less pollution? Do you want to help people homeschool their children so that they can get into ivy league colleges? Remember to really go for it with your dream.
Know Your Core Values
Your core values are something that you cannot imagine living without and that your audience shares. For example, if you have a Vegan Blog, one of the core values of your audience and your business will be veganism. Try to have at least three core values that you base everything on that you know your ideal audience shares with you. When your audience shares your values it’s easy to talk to them as individuals.
Relate Everything to Your Target Audience
Even if it happened to you, it must be something that has happened or can happen to your customer. That’s the only way they’ll relate to the story. This is the reason you must work on your story: even though it happened to you, working on your story from the perspective of your audience is far different from simply telling the story without a goal in mind. Your goal is to relate to your audience and for your audience to relate to you.
Use Different Mediums to Share Your Story
You don’t need to only print your story. You can use video, imagery, color, and design also to tell your story. It can also build over time. You can tell some of your story today, some more tomorrow, and make it an ongoing thing to reveal just a little bit more as time moves forward - while engaging different mediums to get the story out.
Once you have that all figured out, you can craft a story that your audience will relate to on an individual basis. It will have far more impact than if you just told your story without concern for how it relates to your audience. You’ll choose better words, make the right analogies, and truly make an impact for your customers. When you do that, you’re going to lose the fear of telling your story - because now it’s their story.
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