Did you know that Facebook Messenger is the second most popular social messenger application behind WhatsApp to date? In fact, it is said that roughly eleven percent of the world's population uses Facebook Messenger. Remember how many people there are around the world as you look at these numbers. Eleven percent of one million people is roughly one hundred and ten thousand people; there are approximately eight billion people in the world. This means businesses can reach their target audience easier than ever by simply using Facebook Messenger.
Five important benefits of engaging your audience using Facebook messenger:
Improved Customer Relationships
Facebook messenger allows you to continue improving and fostering existing relationships and new ones. Targeted bots, messenger ads, or Facebook Messenger broadcasts are just a few ways to accomplish this. Messenger broadcasts allow you to target a specific set of people to further increase their interest in your brand with specific content.
Increased Sales Potential
Due to Facebooks reach and features, increasing sales with Facebook messenger is almost a no-brainer. Sponsored messages, send-to-messenger ads, and bots for shopping within messenger make increasing your sales easy to do. In addition, just having the ability to reach out to a business directly can further influence a customer to purchase.
Increased Customer Satisfaction
Improving communication also improves the overall experience your customers have with your business. The easier it is to ask questions or get other resources, the more satisfied they will be. Using bots and other automated features quickly increases customer satisfaction without wasting time.
Shopify and WordPress Integrations
Another benefit of using Facebook Messenger is integrating with Facebook and your Shopify store or WordPress blog. This makes communicating with your customers among many different avenues easier and more organized.
Fast and Easy To Use
It’s easy to use Facebook Messenger, making it a no-brainer to incorporate into your marketing plan. However, you don’t want to open a new communication channel that only frustrates your target audience. With Facebook Messenger, you can send or receive video and voice calls, files or images, and texts in one convenient and secure space.
Overall, Facebook Messenger is a powerful marketing and communication tool that most businesses should be using. Facebook Messenger makes it easier to communicate, foster relationships, and increase sales through a reliable and secure platform. If you want to increase customer engagement and satisfaction, adding Facebook Messenger to your content marketing plan is necessary.
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