Facebook Messenger is practically a ubiquitous application in the United States and is used by consumers and businesses alike. In fact, each month, Facebook exchanges a whopping two billion messages between businesses and consumers.
Facebook Messenger offers many different features that now make it easier than ever to communicate and engage with your target audience or customers. Given that fifty percent of Facebook users are more likely to purchase if they can message a company directly, adding this application to your marketing plan is necessary.
The following are four tips to keep in mind when using Facebook messenger to grow your business:
Encourage Your Customers to Reach Out
Be creative in how you get your customers to reach out. It is important to note that Facebook doesn’t allow you to send messages to any user directly. In fact, they prefer the customer to reach out to you instead.
This means you need to be creative and make it obvious that you want to chat with them. For example, instead of having your customers comment on a post, ask them to send you any questions directly to your DMs.
Being Highly Responsive is Key
The faster you can respond to your messages, the better. The last thing you want to do is have your customers wait around. Facebook messenger lets customers know what your response rate is too. In other words, if you are late to respond, you may turn many customers away from that, preventing them from sending you a message altogether.
Incorporate Other Facebook and Omnichannel Features
Since Facebook Messenger is now a standalone application, you don’t necessarily have to use Facebook itself. This social media application makes it easy to find your target audience and deliver high-quality content. It would be best to be sure you take advantage of the omnichannel features, such as adding a Facebook messenger bot to your website.
Create and Fill in Your Facebook Page Correctly
Creating a Facebook page is a must in order to maximize the features fully and better engage your audience. This is where consumers can get to know you and everything you have to offer before establishing communication. Be sure to fill in every detail and include content that invites them to send you a message. Facebook only allows you to send messages from your business page if your target audience starts to communicate first.
Using Facebook Messenger to grow your business is all about taking advantage of the features, getting your customers to start the communication, and providing high value. Maintaining a high response time and filling in as many company details as possible is essential to encouraging your customers to chat with you and increase your sales potential.
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