You’ve probably heard of header tags, but you may not realize why they are so important for proper search engine optimization (SEO). First, you need to understand what heading tags are. Basically, it’s code that you use to define a heading to make it stand out. SEO is about the words you use but it’s also about how you use them, how easy your website is to read, and how the search engines view the type of HTML information you provide that your audience doesn’t see.
What Are Heading Tags? – The number beside the header tag such as H1, H2, H3, H4 defines the importance of the word using this tag helps with H1 being the signal of the most important terms and words being used. In WordPress, you can choose the header tags via a drop-down menu after highlighting the word that you want to add tags to.
Using Them in Your Blog Post – When you use header tags in your blog post and other content it’s important to understand why you’re using them. Is the word you’re assigning this tag to important enough for it? If it’s not an important keyword term you may be better off using “bold” or other types of tags rather than one of the header tags. Using the tags signals to the search engines the importance of the keyword or phrase to the rest of the information on the page.
Header Tags Enhance Readability – Aside from being great for search engine optimization header tags are also great for enhancing readability. Since the tag defines the word visually it can help readers get the meaning of the words easier because it’ll stand out to the reader just like it would if it was “bold” or “italics”.
Makes Your Content Easy to Scan – Most people read online in an F pattern. They scan across then down and across. They don’t always read every word unless they find the information interesting upon scanning. When you have important words, questions, phrases, and information using heading tags it makes it easy to scan and then easy to understand too.
Improves SEO – Using a header tag signifies to the search engine that the word or phrase that is using the tag is important. The search engine now knows that the content should also include words like the tagged one and will serve people who search for that phrase those results.
Formatting Your Fonts – You can take control over your fonts by editing the CSS so that when you create a blog post you don’t have to format everything again you can just apply the right tags to the content. You can learn more about CSS and Text by looking at this information. (http://www.yourhtmlsource.com/stylesheets/csstext.html)
Using Heading tags is very important for search engine optimization because that’s how search engines know something is important, but also helps people read the content easier and understand the content more because the design assists with understanding.
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