One of the many reasons you want to use the content you already have to create info products is to increase your revenue. Information products don’t have to be big to add up to big money. Think about how you view spending $10 dollars or less.
How does your audience view it? More than likely they don’t think about it as hard as they would if the product was over $10 dollars, right? That’s why creating small, inexpensive info products on a topic that your audience wants to know about can add up to a lot of money.
Solve One Problem
To create your mini information product, you’ll need to focus on only one problem and one solution. Your small info product doesn’t need to be more than 30 pages long to solve a problem. For example, it could be a fill in the blanks template to help your audience develop their mission statement.
If you market to people who are trying to cook more family meals your small info product could be a 7-day menu and grocery shopping list. The ideas are truly endless and simply depend on your audience and what they need. Stick to solving one problem using only one solution at a time for each product.
Make Several Small Info Products
Using the one problem idea write down a list of your audience’s pain points. Look through your blog posts and other content to find content that you can combine to create the small information product. Add images, examples, case studies and other information to fill out the product. Shoot for making one small product each week. If you’re using content you already have, plus PLR, it won’t take you more than a couple hours for each product.
Promote Your Small Info Products
You’ll want to promote your new information products by creating a sales page for each, a download / thank you page for each, and by setting the price from $7 to $10 bucks. On each thank you page promote another product that is related to the first product. Add everyone who purchases one of the small information products to a segmented email list so that you can promote your other small information products.
Link to the products within blog posts, in email marketing messages, and on various areas of your website. The more you can bring attention to your small information products the better. Using mostly organic methods to market your small information products, start making sales, building your email list, and growing your income.
Watch the Profits Add Up
While $7 seems like a small amount to you, remember it also seems like a small amount to your ideal customer. That means they will be more likely to buy it since they’re not out of pocket much money. If your goal is to make an extra $3000 per month. You’ll need to sell about 15, $7-dollar products each day to earn 3K a month.
That might seem like a lot of sales but if you have more than one product that you’re marketing you’ll eventually get to that goal without a lot of extra work since you will set up each product to market the next product including some of your higher priced products. Plus, the product you are creating is what your audience already wants.
Small information products are truly a no-brainer. What’s your first small info product that you want to create?
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