If you’re not promoting other people’s products yet as an affiliate, then you’re missing out on what could become your primary income source. The truth is, as an affiliate marketer, you can give yourself a raise any day you want to just by finding, sharing, and encouraging your audience to buy products that you screen for them that solve their problems.
How Affiliate Marketing Works
When you become an affiliate, you sign up with the creator of the product. They give you a unique link to use to promote their product. That link takes your audience to their sales page or other landing pages. When your customer buys from them, you only find out because you receive a small commission for the completed sale. You may not be able to tell which of your customers bought either.
Although, there are some ways around this that we have mentioned such as adding a bonus to purchases of affiliate products which require your customer to send you a receipt in email or you work with the product creator to use their shopping cart system to drop your bonus to the buyers through your link and add them to your segmented list too.
How to Find Affiliate Products
As you see, you’ll be sending your customers to someone else. They’ll end up on the creator’s list, and then that creator will be able to promote even more products, including affiliate products to your customer who is now theirs and, on their list, too.
Because you are essentially giving your customer to someone else, it’s imperative that you find affiliate products to promote that are not only worthwhile but that offer amazing customer care. You don’t want to turn your customers off by sending them to spammers or by encouraging them to buy products that just aren’t right for them or good quality.
- Focus on Complementary Products – Don’t compete with yourself. Find products that are not the same as you promote but instead complement the products or provide a different level of information than what you typically provide. For example, if you teach the Keto Diet and are a diet coach but not a cookbook creator, you may want to promote other people’s cookbooks after you’ve checked them out to ensure quality.
- Buy the Products – Don’t just know the person but purchase the product if you cannot get a free copy of it. Buying it the first time, though, gives you a chance to check out the creator without altering them to your status. Then you can tell if they really stand by their products or not. Is the price point correct for what you get? Does the product meet the criteria you set for your own products?
- Test Their Customer Care – Once you buy a product, give it some time to find out what type of email follow up, they give you. At some point, send a question or two regarding the product to them to find out how they respond. You’re going to be sending your customers to them, so you want to ensure they’re treated right.
- Join Their Email Lists – Not only should you join their email lists but read them. You’ll get a lot of clues about the type of promotions they send out after they’ve sold your customer the product or provided the service.
- Participate in Their Communities – If you know about communities the product creator runs or participates in, join them and participate. Get to know who they are. Follow creators on social media, comment on their blog posts, invite them to guest post on your blog, and you guest post on theirs. Work together, and you’ll both become better.
The more you get to know the product creators, the easier it is to promote the products and services to your audience. It feels good to tell your community about a product or service that really does solve their problems at the level they need. It’s never a good feeling to discover that the product you recommended caused your customer to receive spam or be tricked, so always check out every product or service before you recommend it.
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