Let’s get back to something super simple. And since you’re blogging the biggest chunk of work in step six is something you only need to do once. Our task right now is to make sure it is easy to share our updated (and new) content via social media.
When we talked about images, I asked you to think about what social media sites are most important to you. Where is your traffic coming from? Where are you finding your target audience? Where are you making money? These are the social media sites you want to focus on here as well.
I’m sure you’ve seen plenty of blogs that have a big huge list of social share buttons at the bottom of their post. Chances are all those buttons aren’t doing much good. Instead focus on your main two to three social media sites and make it easy for people to share.
Do you get a lot of traction from Twitter? Make sure you make it easy to tweet out little key snippets of text from your posts. Get good results from Facebook and have your content shared around? Put a big Facebook button on those posts. Do a lot of new readers and customers find you via Pinterest? Make sure you have pin buttons on all images and pay close attention to the alt tags on your images. The alt tags will become the default description for your pins. So be descriptive and inviting. Try a few different types of calls to action and see what gets you the biggest click through rates.
Let’s break it down. There are two different types of work you’ve got to do here. The first is to make sure you have the share buttons in place you need on your blog.
The second part is to pay attention as you create or revive your blog posts. Make sure your alt tags are descriptive for Pinterest. Make sure you pick good tweetable quotes for Twitter. And make sure your images and descriptions do well in Facebook. If you don’t like the text Facebook auto pulls from your posts, try adding a different one in the meta description box in WordPress.
Got it? Great – go do that for your blog and the blog post you’re reworking right now and I’ll meet you back here when you’re done.
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