Keep in mind what you like to do. Know what you’re best at or the problem your audience may have when determining your live streaming niche. While you want to enjoy the things you live stream, it also needs to be something your audience or people want to see.
You may love a certain topic, but if people are not searching for it, the chances of increasing your audience or turning it into a profitable live streaming business are low. This doesn’t mean you can’t try; however, you will have a far easier time developing new content within already established niches.
The most popular topics to live-stream:
- Q&A Sessions
- Product Demos
- Life Updates or Chat
- Announcements, Giveaways, or Charities
Once you determine your live streaming niche, it’s important to choose the right platform for it. For example, Twitch and Facebook Gaming are great platforms to start playing games and share walkthroughs or gaming strategies with your audience.
You need to start with the platform your audience most uses. You are more likely to be successful with YouTube Live than Twitch if you’re starting a new fitness channel, for example. You can stream anything on Twitch, but their audience is still more geared towards gamers, while YouTube has more variety. Thus, making it easier to get started on YouTube should you want to start outside of the gaming industry.
While gaming dominates the live streaming market, this does not mean you have to game to make it. Take Kitboga and The8BitDrummer, for example. These two used their ability to perform outside of gaming to establish their success. Kitboga is known for calling scammers and taking up their time, and The8BigDrummer shares his love of drumming while also playing video games on the side.
The niche you choose is highly dependent on your current skills and interests. If you don’t have passion in the niche, you won’t have the determination and consistency needed to succeed. Streaming takes consistent action with a unique set of skills to offer your viewers to be successful.
To help discover your niche, this is about what you love to do the most. Do you have a unique skill that you can teach or show off to others? Do you know how to solve a common problem within a certain industry? What can you do for long periods and still want to do more of it? Discovering your niche ensures you can make good content and attract the right viewers while also giving you the tools to promote better and market your live stream.
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