Every time you write a new blog post it’s an opportunity to use one of the lead magnets you’ve already created. You don’t want to put the opt-in offers on only one page or one blog post or article. You can put each opt-in within any type of content you create that matches and helps expand on the information.
If you’re writing about something that reminds you of another blog post you wrote, or about a lead magnet that you created, it’s a great time to link to either one. Call it out so it’s noticeable. Say something like, “Get more information from this content upgrade I created for you on this blog post about this topic.” (sub your own words)
You can also mention your content upgrades on social media. What if someone asks a question that your blog post that has the content upgrade in it will help answer. If it’s permitted by the rules of your group, provide a blurb to the blog post and a link to it so that they can read your information and grab the opt-in offer too.
Analyze Your Content
Start with the content that gets the most views as long as that content is laser targeted toward your ideal audience. See if you can match it with content upgrades you’ve already created, PLR content that fits with the subject matter, or create something new to help expand on the content and promote more understanding for your audience. By having multiple points of entry onto your lists via the content you already have you’ll build your list faster.
Slow & Steady Wins the Race
You’ve probably heard the childhood story of the Tortoise and The Hare. While the rabbit jumps all over the place and moves fast, the turtle makes steady progress without distraction and beats the rabbit. Think of yourself like the turtle. Don’t feel as if you need to do everything at once. Focus on most read content, and developing entry points with opt-in offers to your audience that helps them so that they can get on your list.
Develop a Habit
When you create new content for your blog, guest blog posts, articles – anything that other people will read, if you have a space to do it, or you can link within the content always add a content upgrade of some form to help your audience, add value to the content, and move them to your email list where you can educate and nurture them.
Over time you’ll create a lot of connections with your content that will create targeted opportunities and entry points to grow your list. Don’t feel pressured to create 20 opt-ins today, but make it your goal to create as many as you can that make sense for your audience.
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