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Moving Forward: Planning Your Content & Product Launches

Info Products

The easiest and fastest way to create products and content is to do it at the same time. If you plan out what you want to create for your audience in advance you can create a little bit of content at a time, then combine it to create an information product easily. In that way, you’re getting double use out of almost all the content that you create. 

Know Your Audience

You know the drill. You need to know your audience’s pain points. It’s around these pain points that you can create information products. Make a list of pain points that can become product ideas.

Understand Your Expertise

Match your audience’s pain points with your expertise. Pick one pain point to focus on to create the first content that will start as blog posts, email marketing messages, social media updates and then eventually become your product. 

Determine the Product You Want to Create

Pick the topic you want to create a product around. Set a goal for the product for your audience. Create an outline for the product based on the goal you create. 

For Example, Your blog is about German Shepard Dogs

Audience Problem: Training German Shepard Dogs to Accept a New Infant into The Family

Goal: Teach German Shepard dog owners who are expecting the best way to introduce the infant to the family pet. 

Format: eBook

Take this information and plan out 7 to 10 blog posts in a series to answer all the questions that they may have about introducing the dog and the infant to each other so that the dog is not jealous and doesn’t feel threatened so that the baby isn’t in any sort of danger.

Develop the Blog Content 

Once you have created titles for each blog post then you can start developing the content. You can first develop it as blog posts. Create a title for each based on your eBook outline from above, then create an outline of what you want to cover in each post. Try to keep them about 500 to 750 words long. Publish one blog post each week.

Develop Content Surrounding the Product

In addition to blog posts, create content for emails to your subscribers, and social media updates. Email content and social media updates should link to and lead directly back to your website and your blog posts. Using your outline create a sales page and download page so that you can promote the product when it’s done.

Create Content Upgrades for List Building

As you’re creating the blog content consider how you can make that content worth more using content upgrades. A content upgrade is additional content that is gated from readers unless they provide their email address to access the content upgrade. An example of a content upgrade is a checklist, cheat sheet or other content that works directly with the original blog content.

Combine Content for the Product

Now that you have created the final blog post in the series you can combine all the content you’ve created together into one document. Add an intro and a conclusion. Add all the content upgrades as additions to the eBook to add value to the product. 

This is the absolute fastest way to create both marketing content and information products by combing the process with blogging, email marketing, and social media marketing. Using this method, you’ll have the product finished within 7 to 10 weeks depending on how many blog posts are in the series.

 

 

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