One thing is clear about selling information products and other types of content as a business – not only can no one get enough; you can never have enough products or services to satisfy everyone. After all, you’re just one person (or two at the most if you work with partners).
When it comes to filling up your back end with upsells, one time offers, order bumps, and so forth, one thing that will help you is to realize that you don’t have to use only your own products you can promote someone else’s product as an affiliate.
While it’s great for you to have more products to sell, adding other people’s products to your product catalog is very lucrative too. In fact, some people never create their own products. They only promote other people.
What Is an Affiliate?
An affiliate is a salesperson for a brand or product. They earn commission on each sale that they make and often work as an affiliate for a variety of brands and products. When you are an affiliate marketer, you will search for and locate products and services that your ideal audience will love to use. You will tell them about it when they make a purchase. You get a small percentage of sales. The commission that you earn can range from as little as a few percent to even 100 percent.
Find the Right Affiliate Products to Promote
The biggest job you have as an affiliate marketer is to find the right products that your audience needs to promote. You’ll want to consider how much commission you receive for each sale, what type of customer care the creator offers buyers and other information that ensures you that your customers will be well cared for, after all, once you send them to someone else they become that person’s customer too.
Try the Products First
With few exceptions, you should buy and try the product before you recommend it to someone else. You will discover a lot more about the product creator by doing it this way. You’ll see how their check out process works; you’ll know what the product looks like when you download it. You’ll see the nitty-gritty details that only a buyer will understand. This means it’ll be easier to create bonus offers and also to know where this product fits in with your buyers and your business.
Be Creative About Promoting Affiliate Offers
When you do use affiliate products to promote to your customers and list members on the back end, be creative about how you promote these products. You can work an affiliate offer into a one-time offer, a bump offer, an upsell, an add-on, and a bonus offer depending on your relationship with the creator as well as the technology you employ. Sometimes the easiest way to offer the product is via an email marketing sequence or via a transactional email or download page. Adding affiliate products as part of any follow-up sequence is also a no-brainer.
By finding well-made products to promote that other people created and that you will earn a commission from is honestly the best of both worlds. You can fill in the gaps of information you offer with affiliate offers and then create more products that sort of build off each other, whether they’re someone else’s products or yours.
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