Introverts are just as committed to the success of their businesses as extroverts, they just need a bit more creativity when it comes to networking and interacting with their customers. That’s where social media can be a game changer. Social media is an excellent way to be social without the drain on an introvert’s comfort zone or energy.
Here are some great ways for introverts to use their social media in business.
Choose the right platform for your business and personality- There are nearly 100 social media platforms available. The average user has close to 8 accounts. Every platform is unique and engages community in a different way. Choose the platform that makes the most sense for your type of business and personality. If you prefer not to be the face of your business, you may like Instagram where you can post product pics or other still images. If you enjoy making videos, you may like a platform like TikTok.
Give your fans a behind-the-scenes glimpse of your biz- Social media is a great way to share tidbits about your business and personal life that set you apart from other businesses. Regularly posting content can help your account attract and keep people engaged. Go beyond posting business-related info and include behind-the-scenes info or occasional personal info that is relevant to your market.
Tap into the best features on your platform- Every social media platform has tools to increase your reach and engage with your followers. Be sure to tap into the newest resources and don’t be afraid to try new things as they emerge. Early adopters tend to get more traction which can help an introvert reach a wider audience without having to leave their desk.
Create a social media game plan- Strategic planning is always a great idea. Include your social media strategy in your plans. Determine what impact you want your business to make for the year and plan accordingly. Since introverts aren’t as good at being spontaneous as extroverts, it can help you keep your social media fresh, timely, and engaging all year long.
Social media can be a game-changer for introverted business owners who need traction and engagement with their customers but don’t have the energy or desire for crowds, meet-ups, or other large-scale networking. Your followers will love engaging with you and following along with your business without having to be in your personal space. This allows for maximum connection with minimal drain on your energy.
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