Marketers today have, right at their fingertips, a great way to connect with their audience that takes word-of-mouth marketing to a whole new level. It’s called Social Media. It’s an amazing way to get traffic if you know what you’re doing. The fact is, today, you need social media to get traffic. It’s simply become too big a part of our lives. The impact is probably just as big or bigger than Television was when it first came out on a wide scale.
Consider this, 22 % of the world’s population is on Facebook and if you’re in the US, 68% of adults are on Facebook. That’s an astounding number. Frankly, if you can’t find your audience there, your audience doesn’t exist. While Facebook is the most used, the others also play an important factor in social media marketing depending on your audience’s demographics and your products and services.
All this activity makes social media an excellent traffic source for your products, services, and content on your website. Therefore, if you add social media marketing to your marketing strategy you’re going to get far more traffic than if you didn’t. People love sharing informative information on social media and they do it 24/7. In fact, they never have their access to social media far away since most people access it from their smartphones or mobile devices.
What’s more, all you do to get more traffic with social media is to engage with others by sharing amazing content, commenting, and sharing. It really is that easy. For example, if you publish a new blog post, also share it on your social networks. You’re sure to get a few clicks even without boosting the post or running an advertisement, just because you’re proving yourself to be trustworthy due to the engagement you have with your audience.
Before social media, if you wanted to find your audience, you would have to attend a lot of events, usually locally, to try to drum up enough customers. Or, you might have to buy addresses to send direct mail. But today, all you must do is go where your audience is, engage with them, provide value to them, and you’ll end up with more traffic.
If you want to put the traffic generation on steroids, add some promoted posts, and some advertisements and the amount of traffic you can get is practically unlimited. You can even use social media to build your email list which can also be a huge traffic booster if you’re sending your email list plenty of material that links back to your website.
To be successful, use story-telling images, original blurbs, memes, and even live events to get the word out about your products and services. Always make the content you provide easily shareable, optimized for search engines, and laser targeted to your audience. Then, ensure that you never forget the important social aspect of social media, engagement.
Engagement is essential to be successful on social media even if you do run paid advertisements. Answer comments, make valuable suggestions, and freely help people. As you become known as a problem solver you’re going to get even more traffic from your social media marketing efforts.
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