Using messenger applications is a great way to improve your customer service and boost audience engagement. One hundred and forty million Americans are said to have at least one messenger application downloaded on their smart phone today. This means adding just one of these messenger applications, such as Facebook Messenger or WhatsApp, can help increase your exposure, gain new leads, and improve your audience engagement. In addition, simply adding more ways to communicate with your target audience directly establishes your authority, creditability, and trust as a business owner.
Here are a few tips for using messenger apps to boost your audience engagement:
Understand and Learn the Application or Platform
Getting to know the tools you use for any part of your business is essential. If you don’t know how to use them, you won’t get your desired results. Becoming an expert can also improve your look, tone, and content as you know how to use the messaging application fully. These applications are powerful because of the features they provide. Learn them as well as you can to better engage and teach your audience about your business.
Keep It Simple but Personalized
Any message you send through social messaging applications or direct message inboxes like Instagram or Twitter should be personalized wherever possible. This means if you are available to talk, address your audience by name and ensure you fully understand their problem by repeating it.
This also includes putting each of your audiences on different campaigns, such as sending an Instagram Direct Message to a new follower or sending an older follower an update about new products or services your business offers. Greetings and follow-up messages are vital to growing your brand using these tools.
Be Conversational and Highly Responsive
Direct messenger marketing is successful because of the style of communication involved. Most of these applications run just like stand text messages. Meaning your message will go straight to your target audience. This is seen as personal to your viewers and requires respect by being conversational, not demanding, or overall promotional. Furthermore, you should engage as soon as your customers are available, which means using bots when your team is out of the office.
Advertise and Integrate Where Possible
For example, you can include a link at the bottom of an email campaign to advertise that you communicate through a specific messenger application. Including pop-ups and incorporating chatbots or Facebook Messenger to your blog are a few other examples too.
Be sure to follow each of these tips as you add social messenger content to your social media marketing plan. Learning everything you can about the application you are using, personalizing your messaging, and being as responsive as possible is vital to the success of social messenger marketing.
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