One of the biggest social media networks is Facebook. More people use Facebook than any other social media platform in the world. In the US alone over 68 % of adults are on Facebook. What’s more is that they are there almost there every single day. People take their mobile devices to the bathroom and to bed to keep socializing. Your customers are literally able to communicate with you one-on-one in ways people never envisioned.
Everyone is There
The fact is, pretty much everyone is on Facebook. Over the years you’ve likely noticed that the old forums and message boards that used to be popular have gone out of favor. Why? Facebook. It’s just too easy to converse with people on Facebook rather than leaving and going to another platform. If you’re not sure which platform to use after assessing where your audience is, choose Facebook just to make it easy.
Targeting is Topnotch
When you boost a post on a page or run an advertisement on Facebook the targeting potential is insane. You can create a customized audience, a look-a-like audience, remarket to former website visitors, and choose from a wide variety of demographics when you create an advertisement on Facebook. You really can’t get better at targeting.
It’s Easy to Use
One thing that is great about Facebook is that it’s not confusing to use. Even great granny can get on Facebook without too much hassle and figure it out. If your audience is less than technical they’re probably still on Facebook. Even when you’re using it for business anyone can create a Page or a Group very easily with a few clicks. Then, if they want to run an advertisement it’s the same thing. Their system leads you right through targeting your audience and building your ads, almost anyone can do it.
Lots of Useful Features
Every day Facebook is adding more features to attract individuals and businesses. Think about Facebook Live for example. They knew that video was popular on other platforms, but Facebook Live has taken off so much and so fast that people are using it in their closed groups and on their business pages to sell their merchandise just like television shopping networks. All free.
Once you start building your business page or group you’ll get access to amazing analytics that can help you get to know your audience even more. When you glean the information from their analytics you can use it to help you create even better products, services, and content for your audience.
You Can Build a Community
One of the driving factors of getting more traffic to your website is engagement. Facebook allows you to build an active community on your pages and within groups. Because the communication is back and forth whether it’s a page or a group a small business owner can build their brand, attract more people to them, and build a community of people ready to buy what they’re selling. That person could be you.
You really cannot afford to ignore Facebook while everyone is on Facebook. It’s true that there are some audiences that are going to be found and attracted more easily on some of the other networks depending upon your niche (fashion comes to mind on Pinterest) but for most business owners you can’t beat Facebook.
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