There are many ways to sell your products and services to your audience. You can use sales pages, but you can also use a blog post to give the information needed while also having a purchase call to action. This is more of a soft sell approach. Some audiences need that soft sell approach and will respond better buying something due to a blog post over a sales page.
Know Your Product & the Problem
When coming up with soft-sell content, it’s imperative to understand your product and the problem it’s solving exceptionally well. That way you can come at the issue from different angles and even create more than one soft-sell blog posts. Once you create the content, you’ll want to add it to your affiliate system so that your affiliates get credit, just as if it was a sales page that you’re using.
How it Works
The way this works is that your affiliate shares the blog post either through curating it for their own blog or by sharing it on social media using their special affiliate link. In this case, they would not just share it if you share it, but they would grab the code for the blog post in the dashboard or back end of your affiliate area. Incidentally, this can work for anything you want to promote from a soft sell blog post to webinars and Facebook Live events and more.
Why it Works
This works well because, no surprise, people like getting things for free. People also love giving stuff for free. When you create any resource whether an informative blog post with a CTA, or a YouTube video with a good CTA, or a Webinar, the affiliate feels good sharing it compared to a sales page to their audience. More shares, more purchases. It’s that simple.
Coming Up with Topic Ideas
As mentioned previously, it’s important to know what you are selling. You’re not selling a widget, you’re not selling content, you’re not selling information products. You’re selling a solution. You also don’t want to give away the solution so keep your post to the what and why and leave the how to the paid product. For example, if you’re selling a solution for effortless weight loss, you might create a blog post about the dangers of being overweight, creating a CTA directly to the product that provides the solution.
Any type of opportunities you can give your affiliates to promote something that gives them credit outside of a sales page it will boost your sales, build trust, and give your affiliates more entry points into your sales process to provide to their audience. The more entry points you have for buyers and list members, the better for you and your affiliates.
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