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Your Thank You Page May Just Be The Most Valuable Page On Your Site

Untapped Email Marketing Profits

Let’s talk about your “Thank You” page. It’s the page email subscribers land on after they sign up for your list. They are interested in what you have to say and you have their undivided attention. The big question is if you’re taking advantage of that fact by properly monetizing this valuable page on your website. 

Your goal with your Thank You Page is two-fold. You want to thank readers for signing up and encourage them to confirm their signup. That’s what most list builders and online marketers do right. Where they miss the boat is when it comes to monetizing the page. 

Yes, the relationship with your readers is important and you need to start building it on that page. And of course you should do anything you can to encourage them to click that link in the confirmation email. A good way to do that is to remind them that the lead magnet is just one more click away. Start your pages by making sure that happens, but don’t let them leave just yet. 

Instead of encouraging them to drop everything they are doing to look for that confirmation email, present them with an offer first. Here’s how you may want to go about doing that. 

Start with a simple transition like “before you go…”, then move into your offer. Keep it short and to the point. An offer that’s closely related to your lead magnet is always a good choice here. Your conversion rates will go way up if you can make it an offer that’s too good to pass up. Don’t be afraid to offer a lot of value for very little money. Your goal is not just to make a little money, but to train your subscribers to buy from you. 

Getting that first sale, no matter how small is the hard part. People who have bought from you once, are much more likely to do so again. Put together a great deal and then make it a One Time Offer. The built in urgency of knowing this is a one-time deal that they won’t see again will help boost your conversion rates. 

Take a look at your Thank You Page and see what you’re covering there right now. Tweak it as needed to make sure you’re getting both the confirmation email click and are making the sale. Do that and you’ll be well on your way to building a highly profitable list of buyers who are ready to take you up on offers again and again over the coming months. 

 

 

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