DIGITAL STARTUP SOCIETY BLOG — Social Media Traffic

What a difference 30 days of intense effort can make. If you stuck with us you likely have a lot of good news to share.  Can you believe that today is the last day of the social media for traffic challenge? Time flies when you’re busy creating traffic. Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days.  Here’s a quick rundown:  You’ve learned how to use social media to get more traffic, build relationships, and take your business to the next level. You’ve learned about the technology...

Every online marketer hopes that someday their content will go viral. When content goes viral that definition is different for everyone depending on how large their audience is now. For some having something shared 100 times is viral, for others 10000 times is viral. But, when your content goes viral what happens now? Are you ready for it? Nothing is sadder than having a situation occur that puts your business or name at the top of mind of a lot of people all at once only to have your website crash, your sign-up forms not work, or your shopping cart...

As you become more popular you’re going to get more people who love you, but also more people who hate you. Some people don’t even hate you, they just like to be trolls. It’s important to know how to deal with these types of people so that you can use social media marketing to build traffic, make more connections, and increase your return on investment. Develop a Policy  If you have many people helping you manage social media, you need to develop a policy. There is a difference between a troll and someone who has something negative to say. Therefore,...

Social media is an amazing invention that puts word-of-mouth marketing on steroids. It’s like having a coffee shop, community center, and bar all from the comfort of your home where you can talk to a wide variety of people about almost any topic you can think of. That’s why, at its heart, social media is a relationship building tool.  Building relationships online takes a little time and effort but the pay off is huge. Let’s look at some ways you can use social media to build relationships. Be Authentic No one likes to find out someone they admired lied. If...

When it comes to conversions what is counted as a conversion depends on what your goals were when you started the campaign. This means that whatever goals you set when you started using social media marketing to get more traffic needs to be specific and measurable. That means they have to have a number attached. That’s the only way to really measure something. For example, “I want to increase traffic by 50% in six weeks by posting daily on Facebook.” Here are some conversions you might look for: Likes – When you share something is it getting any type of...