DIGITAL STARTUP SOCIETY BLOG — Blogging Challenge

As your blog starts to grow and you’re adding more and more posts, chances are readers won’t see every single post you write. Why not make it easy for them to find related content by cross linking it where appropriate.  Here’s what I mean. Let’s say you blog about social media marketing and this particular post talks about using images effectively on Facebook. You could link within that post to an older post where you talk about using images on Twitter, or a more specific post where you explained how to fix things when Facebook doesn’t pull up the right...

Your blog is often the first thing new readers, new prospects, and new clients see of you and your online business and first impressions count. That means you need a well-designed and layout blog, great content, and pictures that draw you in and enhance your content. In other words, yes, your posts need images.  It doesn’t stop there. You want to keep encouraging your readers to come back and read more of your posts. Before that can happen, you need to catch their attention and draw them back in. It takes a while to build a loyal following of readers...

Once you build a bit of a following with your blog, you will start to get questions and comments via email from your readers. Or you may find yourself chatting with a friend or fellow blogger about a topic, again via email. Take a look at your inbox and more importantly your sent folder right now. Chances are you’re doing a good bit of writing on a daily basis and much of it applies to your niche blog.  Isn’t it a shame that many of these emails only go out to one person? Which means only one person potentially reads...

We live in a world where people have very short attention spans. We’re bombarded by so much content every single day, we can’t possible read and consume it all. The solution we have developed is to scan things quickly and decide if we want to invest the time to read the article, watch the video, or listen to the podcast.  Our blog readers are no different. That’s why it is important to format your posts in a way that makes it easy to scan, get a quick idea of what the post is about, and then make a decision about...

Coming up with fresh content ideas for your blog isn’t always easy. Today I have a great new content tip for you and the best part is that some of your post is already written. It’s a bit like getting to skip ahead in line. Perfect for those busy days when your calendar is full but you want to get a blog post published.  Keep an eye out for questions in comments. Save them, horde them, and when you need a quick post, take that question – copy and paste it into your blog and answer it. That was easy,...