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Being an entrepreneur or small business owner usually means being a one-man band. Most of the time business owners are consistently balancing multiple spinning plates trying not to drop any of them. Wearing hats that include Marketing Sales and service Customer services Product development  And More!  Trying to be all things to all people is exhausting and can cost time and resources. While you may be wonderful at some aspects of your business, there may be others where you are the least qualified for the job. That’s when outsourcing becomes a smart move that can make you money.  In the...

By now you have a general plan of what you want to accomplish this month, a general idea of how often you want to mail, and the content strategy you mapped out yesterday. All of this information combined will make it easy to get through today’s task – creating a mailing calendar for yourself.  This calendar will make it easy to stay on top of your tasks. With the schedule in hand you can wake up in the morning, grab your coffee, glance at your calendar, and get to work crafting your email. Which brings up a good point. Email...

You may feel slightly overwhelmed about finding the right influencers. After all, there are many blogs, vlogs, and channels, and platforms out there to search. But have no fear. You don’t have to search through the platforms on your own to find the right influencer, and you can instead use one or more of these options to help you find the right influencer for your business: 1. Upfluence.com – This platform offers many tools for you to use to find and run profitable influencer campaigns. They keep track of each influencer you work with, manage payments, and even offer many tools...

This is a very exciting time for you and for me. I’m so happy that you’re participating in this month-long challenge and that you’re doing it with me. This blog post is kicking off a series of 30 blog posts that will help you understand why you need an affiliate program and the best way to set it up for your needs. First, let’s discuss the benefits of running your own affiliate program and how minimal changes to your program can lead to a significant impact on your bottom line. You’ll Get More Traffic – It’s just math. The more...

When you don't set proper project management procedures, clear communication, or understand a project's expectations thoroughly, scope creep can happen. This is when the scope or details of the project keep expanding or get away from the objectives first set. This can prevent unfinished projects, lead to unorganized work, and use important resources, so it is important to avoid scope creep whenever possible.    The following are five ways to prevent scope creep in project management:  Start with a Project Scope Statement  This statement includes all the information needed to complete the project, including goals, objectives, and the deliverables required...