DIGITAL STARTUP SOCIETY BLOG

In yesterday’s post we talked about how we can use social media to promote our blog posts. During the process we started establishing a presence on the social media platforms where our target audience hangs out. This step is crucial. You don’t want to use your own favorite social media sites, or the ones where you think your people should hang out. Instead, do your research and find the places where the people you’re trying to reach are already hanging out at.  Then start interacting on those pages and in those circles and groups. Not only will this help you...

Yesterday we talked about how important it is to promote your blog posts after you hit publish. Today we pick back up on the topic and dig a little deeper into how we can leverage social media to do just that. Tomorrow we’ll wrap it up with part two of social media love where I’ll show you how you can use social media to improve your blog and come up with endless post ideas. Stay tune for that and read the simple five step process of using social media to promote your own stuff.  Step One – Identify Where Your...

You spend a lot of time and effort crafting a few blog posts per week. You take pictures, or buy stock photos and format them. In other words, you put a lot of time, thought, and effort into your blog posts. You hit publish and then you move on to working on the next blog post. If that’s you, there’s a very important step you’re missing – promoting your blog and your blog posts.  Getting the word out about the awesome post you’ve just published is just as important as writing it in the first place. In fact, you should...

Product reviews among bloggers and blog readers have gotten a bit of bad rep over the past few years, as many companies send products to bloggers for free along with a set of talking points or benefits to mention that have been crafted by their PR team and Advertising Agency. Let’s just say the end result wasn’t always an honest review of the product.  That said, I think there’s still a place and a need for good product reviews and they can make great content for your blog but you’ve got to do it right. Readers can spot a phony...

A couple of days ago we talked about “Best Of” blog posts and in that post I briefly mentioned that it is perfectly fine – and even beneficial – to link to other sites. I thought that topic warranted a post of its own.  Many new bloggers (and even experienced ones) are afraid to link to other sites. They think they will lose readers and bleed out “link juice” and authority to the other site. If you’re linking to crappy, spammy sites, that is definitely the case. But if you’re linking to other quality blogs or various authority sites, these...