DIGITAL STARTUP SOCIETY BLOG

As you start and run your business, one of the most important ways you can improve your offers is to study your competition. But competitor research can be time-consuming. That might not be as big a deal for a giant corporation, but for a mom-and-pop business or a sole proprietor, it’s a lot. You still need to do it because learning about your competition will help you differentiate yourself. Google Alerts – This is a free and simple way to start your competitor research. Simply set up your Google Alerts to search for product names, content type, search terms, and...

One of the main reasons people like to use automation in their business is because it boosts efficiency. If you can automate any task that is repeatable such as invoicing, creating files, saving files, and so forth, you can save many hours of time in your workday and work year. Those are hours you can use to create even more awesome products and solutions for your ideal audience.    Sort and Respond to Emails – Your email software has many features that you may not be implementing fully. Apps like Boomerang for Gmail or Sales Handy for Outlook will help...

Whether you sell physical products or hours and services, automating as much as you can of your entire sales process and inventory, if needed, will save you tons of time. When you save time, you’re saving your most valuable and irreplaceable resource, but more than likely, automation will also save money.    Understand Your Buyer’s Journey – Every business type who has a buyer can learn what they do to make a business decision. Most buyers go through a process from awareness to delight, and it’s your job to know what the buyer’s intent is so that you can deliver...

Many small business owners like virtual assistants, business and life coaches, and others who work one-on-one with customers and clients use discovery calls to help pitch their offers and close sales. Discovery calls are a powerful way to get more customers, but it can be time-consuming if you don’t develop a process that can be automated and replicated.   Build a Landing Page with Your Offer – Your first step is to build a page that tells your audience about your discovery calls and what’s included, and why they should set up a call with you. You can do this...

Building community builds brand awareness, provides amazing feedback so you can get more product ideas, and builds stronger relationships. When you can find the people talking about you online and respond, it turns social media and community into a powerful tool for you to build relationships and a better business.  Building community for your business will increase brand awareness, teach you more about your customers, and provide amazing value to your customers now and in the future due to all the incredible insight you will derive from the community.  Invite Your Buyers to A VIP Support Group – Creating a...