DIGITAL STARTUP SOCIETY BLOG

This list of social media marketing automated software and tools that you can use in your small business is not complete. There are so many options today that anyone can find the right tool for themselves at the right budget. There is no reason not to use social media marketing automation because the price is very reasonable for most platforms, and the ROI is outstanding.    Hootsuite.com – Aside from all the ways you can automate social media marketing using this software, they have an exciting training program through their Hootsuite Academy, where you can learn all things marketing and...

There aren’t many business owners today who aren’t aware of automated email marketing technology that uses autoresponders. If you’re not sure, autoresponder software like Aweber.com will send out messages to your list members based on either your schedule or a behavioral trigger that you set up and define.    Two ways to automate your email marketing: Trigger Based Email Messages Drip-Fed Scheduled Messages   A trigger-based email message is set up to be sent to the subscriber based on something they do. For example, if your customer downloads a free report, or clicks through to read a specific blog post,...

From time tracking to expense management, automating your human resource management will save time and money.  Anything that happens on a recurring basis is ripe for automation. Tasks like data collecting, file creation, document sharing, form filling, and more can all be done using the software in a way that eliminates the need for an HR person to do these tasks and frees you up to do more. Contractor and Employee Onboarding – When you bring on a team member, they need to have access to information about your company, including branding information, document templates, and more. If it’s important...

Automating your business helps free up your valuable time to do more money-making activities. It’s a wonderful time for business finance automation because the tools that exist today are so easy to use, inexpensive, and they work great. Plus, new tools are coming online every single day.    Bookkeeping Data Entry – Most bookkeeping software today can be integrated with your bank and credit cards. When you make purchases using those cards or that bank, the expense is automatically booked into your accounting software in the right category the moment it happens.  Invoicing – Most invoices in small businesses don’t...

Customer engagement is crucial to building the all-important “know-like-trust” quotient that is so important for a business owner’s success today. After all, the main reason you even exist is to solve your customers’ problems in a way that makes them feel satisfied and delighted. The best way to engage with customers today is to automate as much as you can while remembering to focus on the customer of one.    Set Up a Customer-Driven FAQ – Most customers today like going to a website to find information by searching for answers to questions that they have before they contact anyone...