DIGITAL STARTUP SOCIETY BLOG

There are numerous things you can automate in your business. Some things you may have already thought about or started, such as email marketing. But others you may not have thought of yet, such as auto file generation, event registration, and more.    Social Media Marketing – Use software like Hootsuite.com to set up social media marketing sharing and engagement.  Blogging – Set up your email marketing software and social media platforms using software like Zapier.com to generate applets that will automatically share any blog you publish with your email subscribers and social media platforms using the right size image...

As you learn more about business automation, it’s important to realize there is another way to automate your business, and that is by hiring someone else to do the work for you. Hiring experts to deliver work for you on your behalf is called outsourcing.    You can outsource to contractors, or you can hire employees. It’s up to you and depends on the type of business you want. Outsourcing to contractors allows you to hire experts for parts of projects without keeping them on payroll long term and is focused just on deliverables. In contrast, hiring employees puts you...

As a business owner, it’s important to understand what your expertise is. If you’re spending time in areas that you lack skills or information, you may be making mistakes that you don’t even realize you’re making while sacrificing what you are good at doing.  When you understand the core business, you will know what you sell, who you’re selling it to, where your buyers are, and how to find them. You’ll also know how you’re going to distribute the product or serve the customer. Additionally, you know how you stand out from the competition, and you use that to your...

Many folks in western society have been taught by word and deed that being busy makes them a good person. The truth is, being busy does not mean that you are productive. You can be busy doing the wrong things. Getting more done with less implies that the impact you make is more significant than your effort.    Some ways to get more done with less: Understand your key objectives – For any task, what is the point of doing it? Does this task actually impact any of your critical business objectives or the objective of the one task? Automate...

As a business owner, you have a lot on your plate. But, in order to figure out how to automate your business, you first need to know in detail what you do all day long so that you know which tasks can be automated, should be automated, and even whether it’s something you should be doing at all.    In every business, you will have daily tasks, weekly tasks, monthly tasks, and even yearly tasks or quarterly tasks. The best thing to do is to get out a calendar and enter the items you know you have to do.   ...