DIGITAL STARTUP SOCIETY BLOG

As a small business owner, you probably think that you have a lot of jobs to do. Some people like to describe the job of a business owner as one that wears many hats. As the saying goes, sometimes you have on your salesperson hat, sometimes you have on your finance hat.    It depends on what is happening what your job is at any moment. However, your main job description as a business owner is to plan and organize the daily operations of your business.    On any given day, you may be responsible for: Developing your business plans...

One of the first things you need to learn about your business is your customer’s buying journey based on the sales funnel. Big businesses like to call this their customer relationship management pipeline. They tend to use a few basic pipeline structures that follow their customer’s buying journey from awareness to delight.  The truth is that no matter what type of business you have, the basic sales funnel is the same and defines the buyer’s journey. Awareness Interest Consideration  Decision Delight   Map your customer’s potential journey so that you can visualize where you need to place touchpoints. For example:...

Do you have a store where people purchase products, or do you offer a service like coaching? Maybe you offer courses and classes, or you provide customer support or something else entirely? Whatever you offer, how you have structured your business is vital to determine before you start your automation plans.  If you have an online store that people come to in order to purchase products from you, the way you automate and run your business will be very different from the way someone who offers courses or one-on-one personal services does.  So, consider what your business type is.  ...

The first thing to think about when you seek to make your days more manageable and more effective is the parts of your small business. What parts of your business are essential to your success? For each business, you’ll need to look at your own situation to determine it, but this can get you started.   Human Resources – If you hire or contract out to others, you’ll need to concern yourself with setting up, organizing, and managing all your HR. Having some knowledge of this even if you think you’re going to do everything yourself is essential because you...

Now we get to the fun part. Before we worry about prettying things up, let's make sure this refreshed content will make us money. Ideally, each post and page on your website should serve a purpose. It could be that you're growing a list, building a relationship with your readers, just plain entertaining them or selling them something.   For the purpose of this section of the report let's assume you want to make a living from your blog. In that case, you need your readers to either sign up for your list so you can market to them via...