DIGITAL STARTUP SOCIETY BLOG — Content Marketing Challenge

One of the first things you need to know about your business to create amazing, engaging, and useful content is, who exactly is your target market? Knowing who your target market is will inform the content you develop more than anything else. It can also help you create products and services easier. To define your target audience please answer these questions. What Is Their Demographics? – Knowing your customer's sex, how much they earn, where they live, and these types of things are very important. If you aren’t sure, you can choose the audience you want to target by developing...

You know what they say about planning right? They say that “… if you don’t plan, you’re planning to fail”. This is very true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your goals, your products or services, and your audience.  You need a content marketing plan because you need to create cohesive content, establish your brand identity, increase productivity, improve analytics and get the most bang for your buck. Content marketing can do all of this and...

The importance of publishing relevant cannot be understated. That’s why Bill Gates first said that Content is King in 1996. He went further and stated, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Truer words have rarely been spoken. If you look at the history of the internet and where it’s going, it’s clear. Content is, in fact, King and will remain so. This means that you have a wonderful opportunity to do a lot with the content you publish and it all starts with your...

If you have a website or blog, I’m sure you have heard of content marketing. It’s the hot new buzzword these days and the solution for all your marketing problems, or at least it seems. You may be wondering what exactly content marketing is. Over the course of the next 30 days and blog posts, I’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We get into the “how to” details and I have plenty of strategies...