DIGITAL STARTUP SOCIETY BLOG — Content Marketing Challenge

One way that you can make content creation simpler is by understanding what your goals are for each piece of content that you create. Understanding the goal will help you create the right content for the person you’re creating it for as you’ll better be able to guide them toward the actions you want them to take. Let’s look at some potential goals that you might have for the content you create and publish. Brand Awareness – Some content that you publish needs to be to get more people aware of your brand. The types of content that can do...

It may seem like cheating but once you realize that you can use any content you create many times by transforming it into multiple content formats you will suddenly realize that creating the content you need for your business doesn’t have to be hard. It really can be simple if you think about your process before you get started. Let’s start with a webinar. When you conduct a webinar you usually have a niche, a goal, and some sort of offer in mind. This is great because it will keep the information cohesive even if you have several speakers or...

If you feel like you can’t keep up with content creation there is a possibility that you’re not making use of the content you already have by repurposing it. There is no reason to do all that research, work hard on an article, and then not use it again. Likewise, there is also no reason to use PLR (private label rights) content only once too. Let’s look at some of the ways you can repurpose your content. Webinars – If you host a webinar you can get it transcribed and then the transcription can be used to create a variety...

Creating a content schedule doesn’t have to be super difficult or overwhelming. You can start slow and build on your efforts as you get used to each new platform you use while creating systems that make it easier. To make a workable content schedule follow these steps. Understand Your Sales Cycle How often do you plan to launch new products or services? This is an important factor in determining how much content you should create and when you should publish it. If you have just one product or service then you’ll be able to create an entirely different type of...

One of the reasons many people claim that they have trouble creating content is that they don’t understand why they’re creating it. Every piece of content you create needs a reason for being, otherwise, you’re wasting your efforts. Let’s look at some common reasons you need to create content. To narrow down the purpose of any type of content you’re creating you want to ask yourself a few questions. Who Are You Creating the Content For? Use your audience persona, or a customer persona to help you focus yourself on the content you’re creating. The content you create for people...