DIGITAL STARTUP SOCIETY BLOG — Social Media Strategies for Small Business

By now you probably agree that having a social media presence is a good idea for your business. Hopefully you’ve also taken time to determine who your target audience is online and have a good feel for the vibe you want to radiate to the world. Once you’ve decided what platforms you want to use, it’s time to help make your social media presence stand out in the crowd.    Here are some tips to help make your social media STAND OUT TIP- Seek relationships, not statsTIP- Keep it realTIP- Give back and careTIP- Be a good host   It’s...

Ever hear of the company Purple? They make mattresses, but they are famous for their commercials. Purple created funny commercials that captured the hearts of everyone watching leading to skyrocketing sales. Among all the companies making mattresses, Purple was taking the lead without the product being center stage. That’s because Purple understood it’s not just about the product, people want to have fun.  Using humor is a great way to capture the hearts of your audience. Having something unique to distract people always gives you a leg up against the competition. It doesn’t matter what you are selling if you...

You can find all sorts of blog posts, check lists, and printable PDF’s sharing the best practices for using social media for your business, but the number one thing to remember is…quality is always better than quantity.  When it comes to using social media for business, less is often times more. Here’s what I mean.    Failing to Plan is Planning to Fail Ever hear this term? Social media for business should be intentional and thought out. Even social media accounts that feel off-the-cuff or look like they’re done on the fly are often designed to look that way. It’s...

There are over one hundred different social media platforms out there. That’s a lot of opportunity to engage a very willing public. Millions of people world-wide are online, most with an average of eight social media accounts. While different social media appeals to different people, there is often an overlap which means your message, goods, and services could be front and center for your target audience each and every day.  If you’re new to social media for marketing purposes it may feel overwhelming trying to decide where to begin. If you use social media personally, you’re already on the right...

Being competitive in the marketplace is important. Small businesses don’t have the marketing budgets big brands have. Their marketing dollars need to be stretched and spent wisely. While big brands have some advantages, small businesses have unique advantages too.    Small Business is the New Black Owning a small business is on trend. Looking at the marketplace, it’s more common than ever to sell goods and services from pop-up shops, Etsy stores, inside a little shop downtown, and more. Being an entrepreneur, start up, or mom-n-pop shop is back in fashion. As more and more people are shopping online, there...