DIGITAL STARTUP SOCIETY BLOG — Autoresponder Audit

We touched a little at the end of yesterday’s blog post on the whole idea of moving forward and continuing to improve our email marketing game. Trust me, there’s always room for improvement, for anyone, including me. While an audit like this is a great way to update and improve things, it’s just as important to keep an eye on things and tweak them more regularly going forward. At the same time, it’s easy to put this task on the back burner and focus on new and exciting or more urgent tasks instead. That’s why it’s important to make a...

In the last blog post, we looked at the messages in the auto-responder sequence to make sure they are serving our audience. Today we’re going to go through that list again, but this time we’re making sure they also serve us and help us make money. Remember what I mentioned yesterday about taking care of our audience and only providing offers that add value to ensure long-term growth. Today is all about getting more people to look at those quality offers and taking us up on them.  Your best friend here is the analytics data from your auto-responder service and...

Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is the email that has the highest open rate of anything you send and is seen by just about every single person that signs up for your list. More importantly, those readers are hot leads. They just found you and signed up for your list and your lead magnet. They...

Yesterday we spent a lot of time on the lead magnet. I’m sure you have some great plans for the future, and maybe even started to tweak your existing offer or creating something new and awesome from scratch. Today it’s time to tackle another important piece of the puzzle… the download or thank you page. This is the page your subscribers land on after they confirm their opt-in. It’s also typically the page where they pick up their lead magnet offer. This means it is prime real estate on your site.  Why do I consider the thank you or download...

Yesterday’s task gave you a pretty good overview over where your opt-in and auto-responder are right now. If you missed the post, you can catch up on it here [LINK to Day 1 Blog Post]. Now that you have a general overview, and a list of things you want to fix and change, it’s time to take a closer look at the first piece of the puzzle… your lead magnet. This is the “thing” you are giving away as a thank you when people join your list. It’s the carrot you dangle in front of them and how you invite...