DIGITAL STARTUP SOCIETY BLOG — Social Messenger Applications

Using social messenger applications and platforms such as WhatsApp or Facebook Messenger to send direct messages to your target audience is a powerful marketing tool. These tools make communication feel more honest and personal to your target audience. However, that relies on how well you create content specifically for direct messenger.  This type of content is unique compared to other types of copy as it relies on the application you use, your niche, your audience, and their problems or needs. If the results you wanted don’t come to fruition, you need to improve your direct or instant messaging content.   ...

Social messenger marketing can seem overwhelming and confusing when you first get started, which can often lead to many common mistakes that can destroy any positive results you want or need to see. While messenger applications can be powerful, that power can quickly be used against you if you keep making the same mistakes.    Here are six common social messenger marketing mistakes to avoid to connect your target audience better:  Sending Messages that are Too Short or Too Long Finding the right balance of content length depends on your audience; however, many people would agree that sending super short...

Telegram messenger is a social messenger application with just over five hundred million monthly active users around the world but mainly from Asia, which makes Telegram a unique social messenger application to try if you don’t care for its competitors: Facebook Messenger, WhatsApp, and WeChat. While not as popular, it is growing and estimated to reach roughly one billion users by 2022 due to its unique features.    Here are four ways to use Telegram to improve audience engagement and interaction:  Telegram Groups  Telegram groups are similar to groups found on other social media platforms like Facebook or LinkedIn. The...

Keeping your customers informed and updated about your business using Twitter is common among many businesses. In fact, some of the most popular brands around the world and influencers use Twitter on a daily basis. These people and businesses are known to Tweet roughly one to five times per day. Tweets with tags and hashtags are the most powerful way to reach and discover new people on Twitter. However, leveraging Twitter Direct Messages to boost engagement further is just as beneficial and vital.    Here are four Twitter direct messages to use to grow your business:  Customer Support  Please take...

Every day one thousand Twitter direct messages and five hundred million tweets are sent out between consumers and businesses. Furthermore, the average Twitter user follows at least seven brands, and seventy-seven percent of those users have found they change their view of a brand more positively when they respond to tweets. In fact, those who post tweets to brands expect a response within twenty-four hours. Showing you just how beneficial and valuable consumers view Twitter to be when it comes to connecting with brands, making a purchase, and improving customer service.   The following are four tips on setting up...