DIGITAL STARTUP SOCIETY BLOG — Social Messenger Applications

Using tools to assist with Facebook Messenger can further help drive sales, increase audience engagement, and make the customer experience more rewarding. Unfortunately, it takes time, resources, and education to develop and code many features that make Facebook Messenger beneficial. However, these third-party tools save you time to use it where you need it most, creating valuable content for your target audience.    Here are four Facebook messenger marketing tools to know about and why they are so useful: ChatBot This allows you to create a bot you need for many different platforms, including Facebook Messenger or your WordPress blog,...

The tools you use to market your business are only as useful and powerful as you make them. In other words, if you use them incorrectly, you won’t see the results you need to make the time spent worth it. While many people and businesses use Facebook Messenger to communicate effectively every day, that doesn’t mean having it will be automatically beneficial. You must use it correctly and create valuable content specifically designed for messenger marketing to succeed.    The following a few best practices to follow when using Facebook Messenger to grow your business:  Get Permission Before You Engage...

Using Facebook Messenger to find and engage your audience is easy due to the many features this application offers, especially regarding the ads manager. Setting up messenger ads allows you to establish a more successful connection, capture their attention and reach more customers.  Messenger ads display in the chats tab of the application near other conversations your customers are already having. If users are interested in the ad, they can click to view more and will be sent to a more detailed view within in a private direct message.    Here are six steps to follow to create powerful Facebook...

Facebook Messenger is practically a ubiquitous application in the United States and is used by consumers and businesses alike. In fact, each month, Facebook exchanges a whopping two billion messages between businesses and consumers.  Facebook Messenger offers many different features that now make it easier than ever to communicate and engage with your target audience or customers. Given that fifty percent of Facebook users are more likely to purchase if they can message a company directly, adding this application to your marketing plan is necessary.    The following are four tips to keep in mind when using Facebook messenger to...

Before you add Facebook Messenger to your marketing campaign, it is good to review the pros and cons. This way, you can be sure the time you spend developing and creating valuable content for Facebook Messenger is worth it. Just because it is one of the most popular social messenger applications doesn’t mean it is the right one for your business or target audience.    Here are some of the most important pros and cons to know when using Facebook messenger marketing:    Cons: Can Be Seen as Intrusive Direct messages can easily be seen as intrusive if sent by...