DIGITAL STARTUP SOCIETY BLOG — Social Messenger Applications
Five Tips on Using Viber to Increase Customer Engagement
Viber is a social messaging application with over one billion monthly active users worldwide. An estimated seventy million interactions are happening every single hour through this application. Much of the revenue produced by Viber, nearly forty percent, comes from its Business API—showing you that many businesses today already find their features and verification or approval services useful to engage their audience and grow their business. The following are five tips for using Viber business messages to increase customer engagement: Send and Use Viber Business Messages Viber business messages allow you to add your company logo to your profile picture,...
Four Ways to Use Snapchat to Engage Your Audience
Just over two hundred and eighty million people use Snapchat to communicate with their friends, family, or businesses on a daily basis. According to Snapchat, users spend about thirty minutes every day on the app, opening their application at least thirty different times throughout the day. If your target audience is mostly teens or millennials, then Snapchat is likely a beneficial social messaging application for you to use to engage your audience and grow your business. The following are four ways to use Snapchat to engage your audience and grow your business: Use Stories to Educate and Promote The...
Instagram Direct Message Marketing Tips for Small Businesses
An average Instagram user sends nearly one hundred to one hundred and fifty direct messages on a daily basis. This means most Instagram users find direct messages as valuable and important as other application functions. This information should highlight just how valuable and essential direct messenger marketing can be on Instagram as a small business owner. Here are a few tips to using Instagram direct messages to grow your business and engage your audience: Create a Business Profile Be sure to fill in every section in order for your target audience to find you. The more your profile is...
Four Fun Ways to Use Instagram Direct Messages to Improve Audience Engagement
In 2017, Instagram reached over one billion monthly active users and was projected to reach over two billion by 2022. It is also reported that about twenty percent of all internet users are on Instagram. An important statistic to be aware of if you are looking to reach more of your target audience. Instagram is known for its highly visual platform where users share photos, videos, or stories. They also offer direct messages that can be accessed from a smartphone application to increase your reach and engagement further. Here are four fun ways to use Instagram direct messages to...
Facebook Messenger Marketing Hacks to Engage Your Audience
Getting the most out of your social messenger marketing campaign means learning everything you can about each application to maximize its benefits. In other words, if you want to reach more customers, reduce your cost per lead, and increase your open rate, then becoming a Facebook Messenger expert is vital to your success. Using messenger will save you a lot of time, and it’s easy to get started. Here are four Facebook messenger marketing hacks to use to engage your audience better and grow your business: Use Facebook Messenger Subscription Messaging Subscription messaging is free messages that can be...