DIGITAL STARTUP SOCIETY BLOG — Social Media Stories

Google web stories is a feature that allows you to publish content in a different format than your blog that is highly attractive and shareable to mobile users. This format is similar to what you see on popular social media platforms like Facebook, Instagram, and Snapchat. It uses video, graphics, text, and other features to tell a story that your audience is interested in or needs through a more attractive and engaging format to your audience.  Using features that attract more mobile users is more crucial than ever, as nearly seventy percent of those using the internet to shop use...

Just because most social media stories only last for twenty-four hours doesn’t mean you shouldn’t take the time to create a detailed content plan. Your social media story content relies on it to keep your brand image, message, and value consistent and audience engaged. Avoid confusing and boring your audience with lackluster or a hard sales-like approach on your social media stories.    Here are six tips to help improve your social media story content to increase your engagement and other important business conversions:  Be Personable and Less Formal A mix of informal and formal content is the best approach...

Just about everything you do on this platform relies on your use and understanding of the benefits and power stories provide. However, due to Instagram’s popularity, it can be hard to stand out against the competition to make a real impact and keep your audience interested and engaged.    Here are six Instagram story hacks to use for your business to provide your target audience maximum value and turn them into repeat visitors and customers:  Utilize and understand All Editing Features  Take the time to get to know how to use every single editing or other features Instagram has to...

In 2018, a new competitor to the social media stories game was created and launched by Google; at the time, AMP stories -- now referred to as Google Web Stories. It is a powerful feature that draws in more traffic to your WordPress blog through a more interactive and engaging feature for those who use their smartphone to search on Google and scroll through their Discovery page.  They are short virtual clips of content in video or picture with text that teach your audience something or further advertise your website. To attract these new viewers, you need to develop the...

Due to the high-value social media stories and other content brought to companies, third-party solutions and products emerged. These solutions were designed to make it easier for brands or businesses to take full advantage of the benefits social media marketing brings without breaking the bank or taking up too much time. Many things in social media require constant work and are quite tedious. Not something any one person can do sustainably to see results or achieve your goals with social media – making it that much more important to take advantage of these tools to automate certain portions of your...