DIGITAL STARTUP SOCIETY BLOG — Tap Into Whats Already Working in Your Business

Social media is one of the most effective ways to reach new audiences and engage with your tribe. There are over 100 different social media platforms and most people have an average of 4-8 platforms they prefer. As a business owner, it’s possible to use social media to grow interest, make sales, and stay relevant after the sale. Since social media is often evergreen, your audience can view your content in real time or binge past content at their leisure.    Is Your social media Already Successful?  Social media success is relative. Many people equate success with numbers. The more...

Every website has content that performs well and gets more traction. Some topics have more success than others and the content that’s getting attention can offer clues about what’s working. If you’ve got a topic, or topics, that are getting more traffic and engagement, congratulations! It’s time to expand on the topics that are working. Here’s how-   Maximize the theme- If you have a concept that’s getting a lot of traction, create additional content on the topic. You can expand on elements one at a time creating new content that adds value. Interlink the content to boost SEO and...

We live in a Google-driven world. Whether you’re looking for the nearest ice cream shop or tips on how to get wine stains out white carpet, Google tends to be the go-to resource. The words and phrases you type into Google generate a list of content based on the terms you use. The content is ranked based on a variety of reasons. Some reasons include paying for ranking and the speed a website loads, but mostly the ranking is based on how well the keywords match the inquiry. The closer the match, the higher the ranking.    You’re Using SEO...

If your business is web-based, you’ve likely spent a lot of time and energy creating a web presence that reflects your message and provides a virtual storefront for your audience. Once you launch your website, it’s time to keep track of what’s happening when people engage. Nearly every activity that happens on your site is collected and the data, or analytics, can be reviewed to see what’s working.    Review Your Web Stats to See What’s Working  Website statistics are the data collected about the user and user experience on your site. Analytics are the insights the data provides, which...

Launching a business requires time to wait and see what’s working and what isn’t. In the beginning, your strategies are co-mingled with a variety of ideas and techniques as you figure out which benefit your business and your customers most. Some things work while others simply don’t. As your business grows, there always seems to be a new shiny object trying to get your attention and take things in a new direction. Should you pivot or should you keep things status quo?    Every Business Grows at its Own Rate Setting goals and taking action are an important part of...