DIGITAL STARTUP SOCIETY BLOG — Building a Brand People Love

Building a brand people love isn’t that hard if you stick to the basics. Build a brand that is unique and a true reflection of yourself. Identify your target customer and serve them well. Those seem like pretty easy guidelines, don’t they? They are, but there’s some common mistakes out there that could cost you some love.    Common Mistakes People Make that Can Cost them Customers and Revenue   Mistake: Only paying attention to your customer. Knowing who your ideal customer is and what they are looking for is vital. After all, they are the ones you want to love...

Building a brand isn’t about color codes, mobile-friendly websites, and a cool logo. Those are all very important and can make you stand out and be remembered but being remembered isn’t the same as being loved. Building a brand people love is something more than on-trend fonts and having a catch phrase.  Building a brand that stands up to the test of time and the fickle habits of consumers requires 3 keys- Key One- Actions that align with messaging Key Two- Personality that aligns with messaging Key Three- Fostering relationships over transactions  If you focus on these three keys, the...

Hold on! Before you start choosing fonts and securing website URL’s, there’s a step you must take before any of that. Before you order those business cards and hire a virtual assistant you must create a mission statement. A mission statement is a formal statement of the aims and values of a company, organization, or individual according to Google.  Let’s break that down.   Mission Statements Explain Why the Company Exists  A company’s mission can be as simple as to serve hot food out the window in less than 50 seconds. Or, it can be to change the way people...

When it comes to branding, it needs to make sense for your vibe and feel comfortable for the skin you’re in. Branding should be consistent with your values and everyday lifestyle. It wouldn’t make sense to build a brand promoting cussing like a sailor and drinking beer if you tend to be docile and drink lattes. When it comes to branding, it should reflect what you love.  We are influenced by branding all the time. We choose our favorite coffee shop, sneakers, grocery store, and more all based on branding. Don’t be fooled into thinking you aren’t affected by branding-...

Your brand is sort of like your identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s minds in your absence. Done well, it will be memorable enough that people can’t shake it from their minds triggering them to think of you at the exact time they need whatever it is you have.  Anything can be a brand.  Coffee Mattresses Tequila  People That means that you, yourself, may be a brand that...