DIGITAL STARTUP SOCIETY BLOG — Basics of Blog Sponsorship

You’ve worked incredibly hard to make sure your blog is in tip top shape so that it will appeal to sponsors. Your content is great, and you post regularly. You actively engage with your readers and your network on social media, as well as in your blog comments. There are even prominent buttons on your site to let PR representatives know that you’re brand friendly and open to sponsorships. The next step is to be prepared to evaluate any pitches you receive in order to determine whether the deal is a beneficial one for your blog. It’s important that you...

So you’ve put time and effort into ensuring your blog looks as professional as possible. You publish well-written, useful content on a regular basis. Your audience is engaged, both on the blog and with your social media presence. You make sure to set aside time to interact with your audience and try to refrain from controversy in order to be someone companies want to work with. You’re absolutely on the right track, but there are some additional steps you can take to let advertisers know you’re open to collaboration. Read on for tips on how to show blog sponsors you’re...

So you’ve decided you’re ready to approach brands to solicit advertising for your blog or financial assistance to attend a conference. That’s a big step. It takes courage to ask others to invest in your work, but you know you have a professional looking blog with strong content and a relatively engaged following. The next step is to convince companies that seem like a good match to see the value you offer. In order to do that you’ll need to learn how to write blog sponsorship proposals. These concise messages sum up the highlights of your blog and the services...

You may think your blog has to be big in terms of traffic and popularity if you hope to get the attention of potential advertisers. It’s true that there are more blogs today than there were back in the early days of blogging, but that doesn’t mean only the big guys can compete. There’s room for nearly everyone who wants to work with brands to earn money and other opportunities from their blog. The key is to ensure your property is as appealing as possible so that companies will want to spend their money on your promotional offerings. While you’ll...

Setting your advertising and sponsored posts rates can be one of the most confusing aspects of blogging. For many, the process elicits a great deal of anxiety and self-doubt, as well. This can be true for brand new bloggers and experienced pros alike. Determining a set rate for your work is intimidating. You don’t want to charge too little and sell yourself short. On the other hand, going with a price structure that may seem too high can portray you as unrealistic and take you out of the market for some advertisers. Chances are you probably don’t even know where...