You may think your blog has to be big in terms of traffic and popularity if you hope to get the attention of potential advertisers. It’s true that there are more blogs today than there were back in the early days of blogging, but that doesn’t mean only the big guys can compete. There’s room for nearly everyone who wants to work with brands to earn money and other opportunities from their blog. The key is to ensure your property is as appealing as possible so that companies will want to spend their money on your promotional offerings. While you’ll never appeal to every business you hope to work with, there are ways to attract blog sponsors who will want to collaborate with a blogger such as yourself.
Present Professionalism
In order to appeal to a wider array of advertisers, you’ll want to present your blog as professionally as possible. Even newbies are expected to present a positive vibe if they hope to convince sponsors to invest in them. There are lots of things that fall beneath the umbrella of professionalism. For one, you want to demonstrate that you take your blog serious and that it isn’t just a hobby or afterthought for you. The best way to do this is to post regularly. You don’t have to write every day, but do maintain a consistent schedule to instill faith in your dedication. You don’t have to be a professional writer with journalistic style and word usage; however, it is imperative that you make every attempt to write as well as you can. Double check your work for grammatical errors or spelling mistakes before publishing.
Have Broad Appeal
Another good piece of advice if you want to be sure your blog is attractive to more potential sponsors is to ensure your content is relatively inoffensive. It’s extremely important to project authenticity on your blog, as your readers will be able to tell immediately if you’re fake. No one likes a phony. However, you should be aware that blogging regularly about controversial subjects or inserting colorful language into your posts will probably keep many brands from wanting to work with you. After all, they don’t want to offend their customers and risk losing loyal fans due to their association with promoters. So keep this in mind when planning out your editorial calendar and content.
Engage Your Audience
No matter what your blog’s size or niche, an engaged audience will always help you to be sought after by sponsors. Small groups who are invested and active in a blog are more likely to be influenced by the blogger than large readerships who bounce away from the page quickly. Be sure to invest time and effort into building your blog community if you want to score sponsorships.
Create a Media Kit
A media kit is a document, usually just one or two pages, that lists the important stats and demographics of your blog all in one place. This is where you can sell yourself, and those who are considering sponsorship can see at a glance if you offer the things they desire. Your media kit should include a summary statement about you, your background and your blog. Important statistics like monthly page views, social media followers, reader demographic breakdown and types of available sponsorship opportunities. Don’t forget to include your contact information.
These are just some of the top ways to attract blog sponsors. Anything that is particularly unique about you or your blog should be highlighted, as well. Keep these tips in mind, and you’re sure to discover a number of companies who will want to work with you.
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