So you’ve decided you’re ready to approach brands to solicit advertising for your blog or financial assistance to attend a conference. That’s a big step. It takes courage to ask others to invest in your work, but you know you have a professional looking blog with strong content and a relatively engaged following. The next step is to convince companies that seem like a good match to see the value you offer. In order to do that you’ll need to learn how to write blog sponsorship proposals. These concise messages sum up the highlights of your blog and the services you can provide in exchange for a specific rate. Keep reading to discover the ins and outs of a winning proposal.
Make It Personal
It can be tempting to play a numbers game when soliciting sponsorships. With this approach, the idea is to send out as many requests as possible with the hope of securing the maximum rewards with the least amount of effort. These requests are usually a cut and paste form letter, and brand representatives can spot them immediately. What a turnoff! A letter like this doesn’t show any excitement about the idea of collaborating with this company, and it sends the message that you may not be very dedicated to providing an adequate return on their investment. Instead, research the business enough to be able to explain why you think it would be a good fit with your blog and locate the name of a particular representative to address.
Get to the Point
Your blog sponsorship proposal should be succinct. A few short paragraphs should be enough to convey your message. Be professional, but friendly. Start with a personal introduction and share why you believe such a good fit exists between your blog and the brand you’re addressing. Summarize your blog and highlight its demographics. You may wish to include your media kit for further insight. You’ll also want to give a couple examples of the ways in which you envision working together so the representative can see you’ve given thought to the matter and that interesting possibilities exist. Finally, be sure to thank them for their time and provide your contact information for follow up purposes.
Be Genuine
While it’s important to demonstrate professionalism in your proposal, you can still demonstrate your unique personality. Feel free to include catch phrases you commonly incorporate into your blog content or make reference to your tagline. Let the sponsors know you are the same person you are through your blog writing and social media posts. Along these same lines, be honest with yourself and the brand, when it comes to fit. As noted, you should be able to demonstrate why your blog and you will be a good representation of the company. Your genuine personality and character should be a reflection of that.
Writing blog sponsorship proposals isn’t difficult. It simply involves more than a quick form letter or an ask for money. A professional and genuine approach, with a demonstration of fit and value, are all you need to begin seeing successful partnerships form.
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