DIGITAL STARTUP SOCIETY BLOG — Do You Know Your Target

Once you have created and defined your target audience, it is time to engage them, establish rapport, and give them useful information that sells.    The more you know about your audience, the better you can speak to them in their voice with their preferred lexicon and examples. The higher your credibility, the easier it is to convert them into paying customers who come back again and again for more.    Here’s how to market directly to your target audience:   Create Content Specifically Crafted For Your Audience   If your audience is dog owners who love spaniels, it is...

Defining a target audience is a first step in the sales funnel. Developing an ideal customer in your mind is an important way to focus your marketing resources and save you time and money acquiring a sale.    Once you have discovered your audience and began to engage them, it is beneficial to create sub-groups that further define and market specifically-designed goods and services.    If you are in the self-help world and write books, it is important to have sub-groups of the customers to set apart those who are parents, married, or divorced, or empty nesters. Each of these...

Finding your target audience and creating an avatar to focus on is the cornerstone of the foundation of your business. Knowing who you are selling to and what they are like is the key to effortless sales.    An avatar is a specific person who perfectly embodies the elements of your ideal customer. If an image were posted of your ideal customer theirs would be front and center. They are likely the inspiration for your business when you created it.    In this day and age with Facebook ads, SEO and other algorithms, it is possible to hone in on...

Creating content and bringing potential customers into your funnel is key to beginning the sales conversion. Having a clearly defined target audience is the crucial step towards selling. It is important to have a firm understanding of who your target audience is so you can create content that speaks directly to them.    If your business is designed to sell designer clothing for toddlers and children, it is crucial to know who is buying the clothes. You are not selling to toddlers and children. You are selling to parents, grandparents, and other adults who hold a high value for designer...

The term target audience may seem confusing at first, but it is a crucial part of business development. Knowing who you want to engage or sell to is a cornerstone of the foundation upon which you are building your business.    A target audience is the thinnest slice of the market that you can focus on, from which all of your marketing decisions are based. This audience is the focal point of your decisions, making sure that your efforts are tailor-made to find them and draw them in.    A target audience is the ideal customer or avatar that you...