Once you have created and defined your target audience, it is time to engage them, establish rapport, and give them useful information that sells.
The more you know about your audience, the better you can speak to them in their voice with their preferred lexicon and examples. The higher your credibility, the easier it is to convert them into paying customers who come back again and again for more.
Here’s how to market directly to your target audience:
Create Content Specifically Crafted For Your Audience
If your audience is dog owners who love spaniels, it is easier to create meaningful content that meets their specific breed’s needs, solving problems that Spaniel dogs face. Offering products that are unique to Spaniels and their owners. This saves both you and the customer time and money. Because your net isn’t cast wide and far hoping to find a Spaniel owner in a sea of dog breeds, they can trust that you have done your homework about the needs of their Spaniel, effectively getting them to trust your product and buy it.
Use Your Knowledge To Speak Directly To Them In Sales Copy
Online marketing is highly effective and converts if you have clear copy that speaks directly to your market. Knowing your market and creating a tribe that knows, likes, and trusts you increase your ability to write copy that they connect with and accept. When you have alignment between your voice and their ear the conversation is effortless. You aren’t in the mode of convincing them to buy you are simply affirming their desire to do business with you. Use your knowledge about the subject to speak directly to the customer in your sales copy, opt-in pages, emails, calls to action, etc…
Tap Into Your Knowledge About People To Write Highly-Converting Emails & Social Media
We all have friends from different walks of life. We speak to our family in one voice and our business associates in another. When we get together with our personal interest groups, we likely use phrases and energy we wouldn’t in any other venue. When you know someone, you know what will draw them in because you speak the same language given the context. Knowing your audience well makes it easy to speak to them in the language they engage and understand. This makes writing emails personal and authentic. Social media posts are effortless and get the clicks and engagement that create momentum and spread the word about your business.
Reach out confidently to your audience and engage them in a way that showcases your expertise and enthusiasm for them and your business.
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