DIGITAL STARTUP SOCIETY BLOG — Ebook Content Marketing

Once you’ve created an eBook, you can repurpose the eBook in a variety of ways even if you used other content to put the book together, you can still repurpose the eBook again. Everything listed almost without exception can be repurposed the opposite way too.  Make it into a course – Whether it’s an email course or something more formal you put on a platform like Teachable.com, you can turn most “how to” eBooks into a course. All you will need to do is add supporting documentation to help clarify the points and steps you want your students to take....

Once you’ve created the book, collateral materials, and information you’re ready to market your book. Of course, you can and should start marketing the moment you’re creating the book and have the outline ready. The outline is a great catalyst to use for additional content for marketing.  You can cut and paste information directly from the book, edit it to make it slightly different but with the same message to use in all your marketing efforts. Marketing your eBook is about educating your audience about the problem, and then providing the solution to the problem in the form of the...

Once you’ve finalized your eBook you can now move on to sharing and marketing your new creation. The sad fact is that many people spend a lot of time creating amazing content that they fail to share with their audience. They feel as if promoting is somehow bad. But the truth is if you create something that solves problems and you’re not marketing it, you’re doing your audience a disservice.  There are numerous ways to share and market your eBook, let’s look at some of the ways.  Setting Up Your eBook as a Paid Product   After the creation and...

With the content in place, it’s time to edit, format, and pretty it up. The best way to accomplish this is to read through it. It helps if you read your eBook out loud. Does any part trip you up? Highlight it with one color. If you’ve used some PLR within the content, do you need to edit the content so that it uses the same types of words you naturally use in your own language? Highlight this with a distinct color. Highlight the document using an assortment of colors throughout the document for everything that you need to add...

The next thing you need to do after you’ve collected and pasted all the content you can find into your document is to find the gaps in the information you’re providing. As mentioned before, you’re going to simply look through the content that you already have. When you locate the content that fits your eBook, you’ll copy the content you want to cover into one aptly named file on your computer. If you name the folders the same as your outline subheadings that will help tremendously.  Once you have collected all the content you already have about that topic, using...