DIGITAL STARTUP SOCIETY BLOG — Ebook Content Marketing

Everything you do for your business should start with a plan. Planning helps you determine what your goals are, what tactics you’ll use to meet those goals and helps set up deadlines and a process for success. If you know in advance that you’re going to create pillar content that will be repurposed into other types of content it will make it much easier to create the types of content that you need to promote your business.  Starting with an eBook as the main content is a terrific way to go because that will give you a lot of information...

Even when it comes to repurposing content or using private label content (PLR) this is also not new. PLR has been around for businesses and associations since they began created content to educate and inform their audience. Whether an article in a magazine, a newspaper, a TV commercial or other format, PLR not only has always been around it’s always worked.  Think about how the Associated Press works. Reporters signed up with the AP can get the information and research, use it, and make it into their own work using the sources and information the AP first provides. In addition,...