You can’t make smart business decisions without good data. Unless you start to track, you won’t know where your traffic is coming from or what traffic source ends up being most profitable. Without that knowledge you won’t know where you should be focusing your efforts.
How Do You Start Tracking?
If you don’t have any tracking installed on your website, start with Google Analytics. It’s free, it’s fairly easy to install and use and it gives you a ton of good data.
Now, let’s look at the tracking with your auto responder service. You should be able to find open rates, and click rates there.
If you use a plugin like Pretty Links, you can get even better data and find out who’s clicking on what offer and where they came from. Let me explain.
Let’s say you’re promoting an offer for blue widgets. You set up a Pretty Links tracking link to use in your emails and another one to use through your Facebook promotions for example. Between the data your auto responder and pretty links give you along with the information Facebook shares about the reach of your post, you get a pretty good idea of how effective each promotion is.
Yes, there are plenty of fancy (and expensive) tracking programs out there. But you don’t have to spend a lot to get some very usable data that will help you determine what’s working and what isn’t.
Google analytics will do a lot for you and can even integrate with your shopping cart. Grab a book or course on Google Analytics or hire someone to set more complicated tracking up for you before you consider in investing in some other software.
The most important thing is to start tracking. Keep it simple and put the data you get to good use. This brings us to our next section.
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