DIGITAL STARTUP SOCIETY BLOG — 30 Days to Develop Your Brand

Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days. It’s amazing what you’ve learned throughout this 30 Days to Develop Your Brand challenge.  You’ve learned the importance of branding, how to get started with branding, and how important your brand’s core message is to your overall branding to ensure that it lasts through the test of time.  The following list will enable you to come back to these posts any time you need a refresher. If you have not implemented everything, you’ve learned that’s okay. I know...

Now that you have your branding created and you’re ready to move forward building your business and spreading brand awareness, how do you ensure that you stay true to your brand moving forward?  Turn Your Mission Statement into Wall Art – This is one of the best ways to remind yourself of your reason for being every single day before you do one bit of work. Reviewing and thinking about your mission statement is also a great way to come up with more content.  Always Review Your Marketing Toolkit – The reason you need a marketing toolkit is so you...

The interesting thing about creating a brand is that none of it really happens overnight. At some point, you will launch the brand you are now creating. The brand has been developed based on research and study, and due to that should be effective. But you just won’t know how effective until you can put it into the world and study the data that you generate. Once a brand starts collecting data, it’s normal and natural to track and adjust branding messages and strategy as needed. However, it’s important to have a standard to start with because you never want...

One way to systemize branding in order to ensure consistency is to create a branded marketing toolkit. This kit is going to include everything you need to promote your business through all types of marketing (online and offline) as well as whatever it takes to package your products or services. This toolkit will set the standard for everything you do from brainstorming to creating, to promoting and selling and beyond. Your branded toolkit will consist of all the things you need to run your business.  Brand Message – Your mission statement or brand message is the guiding reason for your...

When you create your brand, eventually you’ll want to create a website that embodies the home of your brand. The website is the hub or storefront or center of your business. The content you create should live first on your website and then shared to other mediums from there. The products you sell and the services you provide all live on your site and your job, when marketing, is to drive targeted traffic to your site and offers.  You drive the right traffic by ensuring that your branding, your message, and your objectives all align in your branding efforts. Even...