DIGITAL STARTUP SOCIETY BLOG — Live Streaming

Being new to live streaming can be overwhelming. There is a lot of work to do, and most of it is repetitive. With the consistent grind needed to be successful for live streaming, it is only natural to be confused or lost on how to improve your streaming content. However, if you want to be successful, you must take the time to improve, relate better and grow your audience.    Here are ways to help improve your live streaming content:  Evaluate Your Analytics  About every week, take a moment to evaluate your analytics. Depending on the platform you use, this...

Repurposing your live stream content is a must if you want to be a successful streamer. Gone are the days where you can go live and expect people to come to you. You need other platforms and content to grab their attention. Repurposing your content increases the consistency and productivity required to gain sustainable success not only in that it makes content easier to produce, it provides valuable content to your viewers.    Here are some of the best ways to repurpose your live streaming content:  Blog Post Every professional streamer should create their own website and upload unique content...

When it comes to budgeting, live streaming can have a high barrier to entry. At a minimum, it requires computer equipment or a smartphone and proper internet. You can’t go live on a small budget; however, that doesn’t mean you need a fancy one either. Many businesses can go live with the most basic of equipment. It all depends on your goals and where you want to take your live streaming business.     Here is how to get started live streaming on a budget:  Highlight Your Ultimate Goals What do you want most out of live streaming? You don’t need...

Once you’ve created your live streaming content and shared it with the world, it is time to start evaluating and keeping track of your results. The work doesn’t stop just because the stream ended for your viewers if you want maximum success. It would be best if you continued to promote or advertise your work. You also need to evaluate it to ensure it’s optimized to achieving your goals.  Look through your performance metrics or analytics after each stream or video. These metrics will give you a clear insight into how well you are doing with your current content and...

Confidence is a useful tool to better engage and interact with your audience. It also allows you to have a great time and show your audience seriousness about live streaming for business. It also adds credibility, trust, and validity to your stream, making your audience more interested and loyal.    Here are some tips to follow to gain more confidence on camera while live streaming or recording video content:  Share What You Love  In other words, don’t try to be someone you are not just because it is a popular niche or “what everyone else is doing it.” In fact,...