When it comes to budgeting, live streaming can have a high barrier to entry. At a minimum, it requires computer equipment or a smartphone and proper internet. You can’t go live on a small budget; however, that doesn’t mean you need a fancy one either. Many businesses can go live with the most basic of equipment. It all depends on your goals and where you want to take your live streaming business.
Here is how to get started live streaming on a budget:
Highlight Your Ultimate Goals
What do you want most out of live streaming? You don’t need the full list to get started, but it is important to keep in mind to be sure you do what is necessary from the start to get there. Also, if you know you’ll never be able to get something required for your success, you can better optimize your plans and goals.
Start With the Basics
You don’t need to start with high-end equipment. While they can give you a leg up as they sound and look highly professional, it doesn’t mean it’s not possible without them. In addition, many streamers and highly popular ones today have different visuals and audios when you look at their earlier content. So it is only natural to learn and improve as you go along. Start with a simple microphone and a laptop with a built-in webcam. You can use your smartphone to get started if you don’t need a lot of resources.
Save The Most for Proper Internet
The most important aspect of your budget should include proper internet. You want the best high-speed internet you can reasonably get to ensure you stay connected with your audience. If your stream is too spotty or “laggy” or slows, you may as well give up before you even get started. Your viewers need to see your content with as few interruptions as possible.
Use Free Tools and Software
Tools like Streamlabs OBS and Canva are free to use and can add personalization to your stream and make you stand out against the competition. Adding graphics and other personalization to your stream adds professionalism and personalization that doesn’t even break the budget.
Start A Wishlist
Believe it or not, but your audience can help you get the items you need to improve your live stream as you go along by creating an Amazon wishlist. Not only does it get your viewers involved, but it also helps you use your limited funds on areas where they matter most, like proper high-speed internet.
Your dreams of becoming a great live streaming host are highly dependent on the budget you start with. However, there are ways around it as long as you properly plan, understand your goals, and take the time to learn about your viewers.
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