DIGITAL STARTUP SOCIETY BLOG — Keep Your Subscribers Happy And Spending Money with You

If you have a good product and you take care of your customers, you will quickly build a loyal following and attract a group of people who love what you do and aren’t shy about telling others about you and the products you have to offer. This type of word-of-mouth advertising is one of the best ways to grow your reach and your business.  While some customers will start to recommend you to others on their own, others need a little encouragement from time to time. Here are a few different things you can do via email to get your...

The most valuable list you can build as an online marketer is your customer list. On average, you will see much higher sales rates when you’re emailing an offer to a customer list than if you send that same email to a free subscriber list. It only makes sense then to email your existing customers on a regular basis to get them to buy again and again.  Email Your Customers About New Product Launches  The first and most obvious thing to do is to email your customer list anytime you launch a new product. Keep your current customers in mind...

Many marketers will spend a lot of time and effort making a new sale. Once the purchase is done, they make sure the customer receives their product and then call it a day, moving on to the next sale. If you ask me, that’s a big mistake. If that’s how you’re currently running your online business, let me show how something as simple as setting up a series of auto-responder messages can help you improve your relationship with your customers, reduce refund rates, increase word-of-mouth advertisement, and most importantly improve your bottom line.  Let’s start with the basics. The idea...

Interesting fact: It’s a lot easier to sell a second product to an existing customer than it is to find a new one. Keeping that in mind, it only makes sense then to plan out a product funnel that allows people to make multiple purchases from you. Instead of focusing all your time and energy in going out and finding new potential customers, you can instead focus on creating new products and serving your existing customer base.  I’m not saying you can stop looking for new customers. That’s always a smart business practice. I’m simply saying that if you create...

Email marketing is a great way to make a living online. It can help you sell more of your own products, or those you are an affiliate for. It can also help you get more traffic to your blog and thus improve your advertising income. In other words, email marketing is an important cornerstone of any online business.  The first and most important goal anytime you send an email out to your list is to get your subscribers to open that email. There’s a lot you can do to make that happen from ensuring email deliverability to writing killer subject...